SEO Strategist

  • Remote
  • Full Time
  • Paid Media
  • Experienced

In the role of Strategist/Sr. Strategist, SEO, you will work closely with SmartBug clients and our inbound client services teams to develop and implement strategies to leverage best practices, improve SEO performance and deliver results for SmartBug clients. This integral role will define quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities. In short, you’ll play a big part in building the future of our SEO services and work with our inbound and web development teams.


The Day-to-Day: 

  • Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
  • Conduct SEO audits of client website performance
  • Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
  • Diagnose and resolve organic traffic and SEO issues
  • Set up proper performance tracking on-site domains 
  • Implement Google Search Console and Google Analytics
  • Inform client services and web team of algorithm updates and SEO news
  • Advise on best practices around domain, sub-domains, and site architecture
  • Provide expertise as-needed for complex SEO problems/opportunities
  • Contribute thought leadership to SmartBug marketing and PR efforts
  • Other responsibilities as assigned.

Experience and Education Requirements:

  • 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
  • Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
  • Comprehensive knowledge of organic search and search engine ranking algorithms including both on-page and off-page SEO activities
  • Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, SEMRush, Moz, and Screaming Frog,
  • Proficiency and knowledge of web development best practices and processes (code ability is not required)
  • Advanced skills in reporting and Excel, including  pivot tables and advanced functions
  • Experience with HubSpot or marketing automation platforms preferred yet not required
  • Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
  • Experience presenting to clients or executive-level team members preferred
  • Excellent writing skills and a strong understanding of best practices for SEO-friendly content
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred

Interview Process:

  • Phone screening
  • Video call with SEO Team Member
  • Video call with VP, Client Services
  • Reference checking

Employee Benefits:

  • Generous compensation package with performance incentives
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • 401(k) with employer matching
  • Flexible spend plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Annual leadership conference, SmartBugapalooza
  • Training budget
  • The flexibility of working remotely with a company who has always been remote

About SmartBug Media

SmartBug Media™ is a fully remote globally recognized Intelligent Inbound™ marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug™ has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We are a 90+ person remote company that believes you shouldn’t have to compromise work/life balance in order to deliver great work, and we believe that you can do this from anywhere. SmartBug has been named to the Inc. 5000 4 times, Adweek 100 the last two years, and has won numerous Comparably awards for its culture and leadership. SmartBug is HubSpot’s highest rated partner in the world.


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