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Social Media Specialist

SmartBug’s Social Media Specialist role is dedicated to bringing a high level of expertise across all paid social media channels. Not only does the Social Media Specialist bring this area of expertise to bear across SmartBug client services on an as-needed basis, the role also assists with  a book of clients working directly with the Paid Media Manager and extended SmartBug team, thus, helping to build strong, long-term client relationships. 

As a specialist who both handles revenue and assists in delivering services and expertise to clients outside the role’s direct management, the Social Media Specialist  is responsible for

The Day-to-Day:

Paid Media Expertise:

  • Assisting with developing, implementing, and optimizing the account’s social media strategy for various channels including LinkedIn, Twitter, Facebook/Instagram, Pinterest, and other social media ad platforms.
  • Defining important metrics for paid social media performance.
  • Running and overseeing paid social media content.
  • Effectively monitoring account budgetary goals. 
  • Measuring the success of every paid social media campaign based on the performance of account KPIs.
  • Staying up to date with latest paid media best practices and technologies.
  • Effectively collaborating with internal team members and the lead Paid Media Manager servicing the account.
  • Having an understanding of the client’s business, objectives, and current gaps.
  • Ensuring the precise and seamless execution of account strategies.
  • Actively identifying and removing barriers to success.
  • Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed.
  • With guidance from the Paid Media, Manager actively researches and collects data to help inform paid media strategies moving forward.
  • Driving client’s revenue growth through paid social media strategies and tactics.
  • Rocking The Client Experience & Improving Client Retention:

The Social Media Specialist works to meet the client’s revenue goals, while also providing a flawless client experience through:

  • Operating as the second point of contact for all matters specific to your directly assigned accounts.
  • Backup the Paid Media Manager on assigned accounts when they are out of the office
  • Building and maintaining strong, long-lasting customer relationships
  • Developing trusted advisor relationships with paid media manager, paid media director and clients
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Coordinating with the paid media manager to provide the client weekly status updates and also assisting with monthly/quarterly updates on initiatives to internal and external team members.
  • Staying up-to-date with trends to help identify opportunities for the client.
  • Communicating opportunities to improve the client experience with SmartBug leadership.
  • Consistently driving value for our clients while effectively communicating that value both internally and externally. 
  • Other responsibilities as assigned.

Experience and Education Requirements:

  • Authorization to work in the U.S. without employer sponsorship is required
  • A minimum of 2 - 3 years experience in developing, implementing, and leading paid media strategy for various channels including  LinkedIn, Twitter, Facebook/Instagram, Pinterest, and other social media platforms in an agency or in-house position.
  • B.A. or B.S. degree is required; aligning field preferred
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills 
  • Ability to organize, communicate and implement social media strategies for multiple clients
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is preferred; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Basic understanding of digital marketing outside of Paid Media, including SEM, Google Analytics, reporting.
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred



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