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Paid Media Strategist

SmartBug’s remote Paid Media Strategist role is dedicated to delivering a deep level of expertise across all paid media channels. Not only does the Paid Media Strategist bring this area of expertise to bear across SmartBug client services on an as-needed basis, but the role also maintains a direct book of clients where the Paid Media Strategist is the liaison and primary point of contact between the client and extended SmartBug team, thus, helping to build strong, long-term client relationships. 

As a specialist who both handles revenue and assists in delivering services and expertise to clients outside the role’s direct management, the Paid Media Strategist is responsible for

The Day-to-Day:

Paid Media Expertise:

  • Developing, implementing, and leading the account’s paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms.
  • Defining important metrics for paid media performance.
  • Running and overseeing paid media content.
  • Effectively monitoring account budgetary goals. 
  • Measuring the success of every paid media campaign based on the performance of account KPIs.
  • Staying up to date with latest paid media best practices and technologies.
  • Working in and delegating multidisciplinary teams with copywriters and designers. 
  • Effectively collaborating with internal team members servicing the account.
  • Having a deep understanding of the client’s business, objectives, and current gaps.
  • Ensuring the precise and seamless execution of account strategies.
  • Actively identifying and removing barriers to success.
  • Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed.
  • Recommending improvements to SmartBug’s internal processes as it relates to paid media.
  • Actively researching and collecting data to help inform paid media strategies moving forward.
  • The regular reporting on and monitoring of performance and optimization results. 
  • Driving client's revenue growth through paid media strategies and tactics.
  • Rocking The Client Experience & Improving Client Retention:
  • As the main point of contact for directly assigned accounts, the remote Paid Media Strategist plays a key role in creating a client experience that rocks and improves client retention. The Paid Media Strategist works to meet the client’s revenue goals, while also providing a flawless client experience through:
  • Operating as the main point of contact for all matters specific to your directly assigned accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Director, Inbound Marketing as needed.
  • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Coordinating with internal stakeholders to provide the client weekly status updates and also providing monthly/quarterly updates on initiatives to internal and external team members.
  • Working to resolve challenging client requests or issue escalations as needed.
  • Educating the client on critical initiatives, strategies, execution best practices, or technology.
  • Staying up-to-date with trends to help identify opportunities for the client.
  • Communicating opportunities to improve the client experience with SmartBug leadership.
  • Consistently driving value for our clients while effectively communicating that value both internally and externally. 
  • Other responsibilities as assigned.

Experience and Education Requirements:

  • Authorization to work in the U.S. without employer sponsorship is required
  • A minimum of 3 years experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred)
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills 
  • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Strong presentation skills and ability to communicate with executive-level clients
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred

Interview Process:

  • Screening call with HR
  • Video call with hiring manager
  • Video call with VP Client Services
  • Reference checking

About SmartBug Media
SmartBug Media™ is a fully remote globally recognized Intelligent Inbound™ marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug™ has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We are a 100+ person remote company that believes you shouldn’t have to compromise work/life balance in order to deliver great work, and we believe that you can do this from anywhere. SmartBug has been named to the Inc. 5000 4 times, Adweek 100 the last two years, and has won numerous Comparably awards for its culture and leadership. SmartBug is HubSpot’s highest rated partner in the world.

 

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